Appelsien Holding is a strategic partner that aims to help business owners who want to move into their next chapter – whether that means slowing down, retiring, or simply doing something new – through buying or investing in their business.

Unlike financial firms, we have a long-term view and invest in companies we truly understand, where we can support the team, keep what’s working, and help the business grow with care. We know selling your business isn’t just about money—it’s about people, pride, and doing right by what you’ve built.

That’s why we focus on continuity, treat your legacy with respect, and take the time to listen. We also have the practical experience of leading businesses. If you’re thinking about a handover and want your company in good hands, we’d love to talk.